Saturday, October 2, 2010

Windows Phone 7 to make debut on AT&T

Posted by OurTech Team | Saturday, October 2, 2010 | Category: , |



AT&T Inc. said Friday it will be the first wireless carrier to offer smart phones running Microsoft Corp.'s new mobile operating system, Windows Phone 7.
Microsoft badly needs a winner, as it has suffered scalding setbacks in the mobile business in recent years.



The Wall Street Journal reported Friday, based on anonymous sources, that Microsoft will formally unveil the new software Oct. 11, with AT&T selling Windows Phone 7 handsets starting four weeks later.
AT&T offered a brief confirmation.
"AT&T is the premier launch partner," the company said.
One of the first Windows Phone 7 handsets will come from Samsung Electronics Co., whose North American wireless division is based in Richardson.
Samsung said Friday it is making "a long-term commitment to including Windows Phone 7 in its smart phone portfolio."


HTC Corp. and LG Electronics Inc. are also expected to have Windows Phone 7 devices at launch, according to the Journal.
Microsoft has acknowledged falling behind in the smart phone market.
Its aging Windows Mobile OS has withered as Apple Inc. and Google Inc. have introduced cutting-edge platforms that have been popular with users.
Microsoft's global share of the smart phone operating system market has fallen from 9.3 percent a year ago to 5 percent in the second quarter, according to research firm Gartner.
Microsoft tried to crack the youth market this year with its Kin-branded phones on Verizon Wireless. But the devices flopped and were pulled in July after just two months on the market and reportedly costing Microsoft about $1 billion in development and marketing.
Previews of Windows Phone 7 have been positive, and leaked photos of prototype phones have generated substantial buzz.
The Windows Phone 7 devices are designed to tie together several successful software services that Microsoft has built over the last few years, including its Bing search engine and Xbox Live gaming service.
But Microsoft also needs to win support from outside developers to build thousands of apps of the sort that made the iOS and Android platforms so successful.
While Apple has been able to attract those developers despite being limited to a single carrier in the U.S. – AT&T – Android has thrived by spreading to every major carrier.
Android's share of the worldwide smart phone market hit 17.2 percent in the second quarter, up from just 1.8 percent in the same period a year ago.
Apple's iOS accounted for 14.2 percent of the smart phone market, up from 13 percent. Compromising Positions

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